How To Read A Credit Card Statement For Your Pizza Restaurant

Here is a quick informational video that will teach new pizza restaurant business owners how to read a credit card processing statement for your stablishment. We know that sometimes new start-ups don't have all the time to get through the instruction manuals on how to use their credit card machines or processing center the right way, and we all know that this statements can be very tricky to understand.

Well, this short video tutorial will help you understand this forms and you can also use the advice to train your employees to and family members to do the same.

Here is the video:



I hope the lesson was clear enough for you, make sure to watch it as many times as you need to get the advice right.

To your success,

Anna Phommatham and Luis Galarza.
Business and Marketing Specialists.

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Pizza Business Unique Selling Proposition Marketing That Turn You Into A Celebrity

By Anna Phommatham and Luis Galarza,

A Pizza Business Needs A Great Unique Selling Proposition or USP That Can Make Your Marketing Turn You Into A Restaurant Celebrity... Today I'll Be talking About A Different Type Of USP, One That Doesn't Sell!

In my last blog post I point some of the benefits of having a good USP or unique selling proposition for pizza restaurants and also I told you how to develop a successful marketing message for your new or current pizza business.

The unique selling proposition development code that I gave you last time is a great way to create a strong tagline line that communitcate your best offer to your customers and prospects. But, that code is not the only way or the only type of USP that you can create for a pizza restaurant to turn it into a successful business, there is also those taglines that don't present any type of strong "order now" type of offer, but still can take your business to the next level and even turn you into a local or national celebrity.


How Can You Create A Unique Selling Proposition Or Marketing Message That Can Turn Me Into A Celebrity?

To do this you first need to remember that a USP need to communicate the reason why people should order pizza from your restaurant instead of just calling their local Domino's Pizza or any other competitor you may have... The message in your tagline need to communicate what you can offer different from your competitors or something your business can do:

- Better
- Different
- Appealing

But, to turn your pizza restaurant into a celebrity you need to add a few more thing to your marketing message and business strategy, you actually need to make your pizza company:

- Innovative
- Spectacular
- Incredible

If you can really finish this next phrase maybe you got it... I said maybe, because you need to make sure is true.

"We Provide The World's Only.... "

And then bingo... you're a pizza restaurant celebrity!

For a good example you can said that you provide the city's only 21 inches New York style pizza... well, this is an example because someone already have that unique selling proposition, which made them a New York celebrity. But, shows that it can be done...

Just take a look at the pizza picture on this blog post, yeah that's a pizza with the shape of a guitar. Go to Angelinas Pizza Restaurant web site to see how she turn her small business into a celebrity by selling celebrity named pizzas. And please order me a Paul McCartney while you're there :)


To Your Success,

Anna Phommatham, Restaurant Business Consultant
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Pizza Restaurants Advertising That Does Not Work For Local Stablesment

By Anna Phommatham,

Building A Successful Pizza Restaurant Marketing Campaign It Is Not It's Not Base Only On The Your Strategies... It's Also Base On The Advertising Channel or Method That You Choose!

Yes, that it's completely true specially for pizza restaurant businesses, where choosing the right advertising methods to deliver your marketing message to pizza eating prospects can make or kill your opportunities to generate more orders (takeout or delivery), increase your customer base, and make more money. Also, a bad advertising channel will eat your investment budget without bringing any sales.

Remember that keeping your ROI (Return On Investment) high is what a good restaurant marketing strategy is supposed to do.

Is a saying "Advertising is not expensive, if delivers the result that was plan to."

Here is a list of advertising methods or channels that does not work for a local pizza restaurants:

Offline Marketing

1.- Print Tiny Classified Ads
First let me ask you one question, how many times have you seem a classified ad selling pizza? and how many times have you order a pizza through one of those ads? Well, it does not work... It is one way to generate local leads, brand awareness, and buzz (viral marketing) about your restaurant business using tiny print ads, me and Luis Galarza a marketing consultant did a test with a local pizza restaurant and we got some great results. You will be able to get your hands on this case study in are new book which will be launch next month, don't worry I will be posting an update about the book in future blog posts.

2.- Basic Yellow Pages Directory Listing
This one is very simple... when you go through the local yellow pages looking for any type of service what do you check first? Off course the big or small ads, and then you check the basic listing. Another bad thing is that basic listing will not add your tagline with your USP or Unique Selling Proposition or any other good offer that can make potential pizza buyers your customers.

3.- National Newspaper Ads
It doesn't matter if your ad is a order pulling machine... it will not do any good if the prospects that are seeing your ad can't order from you from across the country. Just keep it local. Don't get me wrong it will work if you own a franchise chain of restaurants like Domino's Pizza.

4.- Magazine Ads
Same as national newspaper ads they only work if you have a big chain of restaurant all over the country. Remember that magazine ads are really expensive, and their readership target a niche or a demography area of a few towns, which is a bad investment of your advertising money.


I also ask Luis Galarza about what type of online advertising methods he does not recommend for pizza restaurants? Bellow is the list he gave me.


Online Marketing

1.- eBay or Any Other Auction Site

2.- Affiliate Program Marketing Through a Network

3.- Free Traffic Exchange

4.- Banner Ads Exchange

5.- Save List Building Tools

6.- Front Page Ads On High Traffic Portals Like Yahoo

For more information about online advertising check Luis Galarza's "Internet Marketing For Beginners Blog"

If you tried other type of pizza restaurant advertising methods or channels that didn't work for you please feel free to share it with us, just post them on the blog post comment area for this article.

Hope this little advice help you get better results from your marketing plan.

Thanks

Anna Phommatham, Restaurant Business Consultant
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Pizza Restaurant With Poor Service

By Anna Phommatham,

Poor Or Bad Service IS The Biggest Mistake That Can Make A Pizza Restaurant Fail Hard On The Ground!

Yes, if you plan to build a long term successful pizza restaurant business you need to know that it doesn't matter how good is the food you offer or how expensive or cheap is your menu prices... What can rip the success path out of a pizza restaurant is poor service!

A restaurant that offers poor or bad service to their customers and visitors will kill their own chances to make big profits and to survive in this thought business industry.

Now what type of poor service is the worst. Well, research has teach us that sometimes slow service can miss by customer eyes, but when it comes to rude service their bad buzz and word of mouth will destroy your pizza business faster than you can say "let's fix it".

So, make sure to implement the best service that you can to keep customers and to let their good word of mouth generate a bigger customer base.

To Your Success,

Anna Phommatham

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