How Frank Pepe Started in the Pizza Business [Video]

In this video you gonna learn how Frank Pepe started a very successful pizza business in New Heaven called Pepe's Pizzeria, now own by his grand son Gary Bimonte. In this interview host by the guys from Pizza Therapy, the authors of one of the best recipes digital books on the market, Gary explains how his grandfather took the entrepreneurship road to start his own restaurant, which makes this a good case study for everyone wanting to invest in their own shop.

 Here is the interview:



Video by: PizzaTherapy.com.

I hope this quick interview give you some motivation to go right ahead and start and market your own pizzeria.

To your delicious success,

Luis Galarza and Anna Phommatham.
Web Marketing Training.

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Facebook Marketing Excellent For Your Pizza Business [Chart-Infographic]

Why I said that Facebook marketing is great for promoting your pizza business? Well, the numbers don't lie... Right now in Facebook the pizza term is the number one most popular topic in the food and beverage category, which is great for restaurateurs in this niche. In fact, the term is the first, third and sixth spot of the statistic results.

As an entrepreneur in the food industry you need to understand that the web is already the number one medium for consumers of all kinds to look for that they like, and crowd-sourcing have become the best source of word-of-mouth advertising. This facts is telling you how imperative it is for you to have a presence on the web but in place where your audience is... And those places are social network sites like Facebook, Twitter, Google+, etc., so even if you don't want to social media marketing is a must.

I know that it takes time to manage social profiles and pages but you have to try to use it or outsource it before your competitor does!

Here is the chart/infographic with the statistics results:

Pizza is number one term in Facebook!

I really hope this charts will inspire you to take action and include Facebook in your pizza restaurant marketing plan.

Yours truly,

Luis Galarza.
Free Web Marketing Specialist.

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How To Read A Credit Card Statement For Your Pizza Restaurant

Here is a quick informational video that will teach new pizza restaurant business owners how to read a credit card processing statement for your stablishment. We know that sometimes new start-ups don't have all the time to get through the instruction manuals on how to use their credit card machines or processing center the right way, and we all know that this statements can be very tricky to understand.

Well, this short video tutorial will help you understand this forms and you can also use the advice to train your employees to and family members to do the same.

Here is the video:



I hope the lesson was clear enough for you, make sure to watch it as many times as you need to get the advice right.

To your success,

Anna Phommatham and Luis Galarza.
Business and Marketing Specialists.

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How To Use Flyers As A Pizza Restaurant Marketing Tool

By Anna Phommatham and Luis Galarza.

Promote your pizza restaurant strategic flyers is a form of advertising that is able to generate incredible sales if is use right. The reason is that most of the pizzerias use their menus or coupons as a basis for their leaflets, which virtually guarantees that the leaflet will be kept on hand. While most large chains have developed their leaflets of professionals and individuals in their "brand", there are pizza flyers free templates, which are made easily online for your pizzeria without a lot of time and effort.

Double Goal Pizza Flyers.

It is customary to serve large pizza used for a dual purpose as a Flyer and two punches pizza marketing box. If you use the exact same model, which allows considerable savings and also offers twice the power of advertising. Guests receive a brochure when they order a pizza and they receive a mailing, newspaper, as an insert in a door-hanger bag or any other way to distribute it. The more you get your name out there with a pizza flyer, the easier it is to generate crazy revenue.

Professional models - easily adaptable.

Free Pizza Flyer models usually have pre-designed by professional graphic designers. You are in formats that generate guaranteed and print a beautiful appearance, and help increase sales to be created. Although the model itself is pre-formatted, there is much room for adjustments. Some pizza restaurants choose to use the menus, while others opt for special offers and coupons. In both cases, this model brochure with the principles of effective marketing has been designed so that you can be sure it will draw a response from consumers.

With models, "Trade Secret."

You will notice that it may impose certain locations on the flyer, where the graphic can be inserted and other places where you can add your own text or change the existing text. The reason for this is that graphic designers know that the layout is the most important aspect of a brochure. The graphics are strategically located because there consumers tend to look first. You'll also notice that your choice of fonts may be limited. Flyers who are crazy for sloppy and unprofessional police. A sample flyer was left by a professional is expected following "tricks of the trade" to the maximum response of consumers to achieve with minimal effort on your part.

Whether you money by using a model of pre-or just for a quick way to save a turnover crazy, Pizza Flyer line models are available and easy fit. Although the layout remains intact, you can add your own logo, use photos of your best-selling menu items, promotions and coupons and add contact information or business hours as needed. Pizza flyers, the marketing experts and graphic designers are created generate certain revenues amazing because they were designed on the basis of successful marketing campaigns.

Note: Learn how to use local online marketing strategies to increase your leads and sales call our voicemail system and request a call back at 978-425-1422.

To your success,

Anna and Luis,

Business and Marketing Specialists.

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Starting Pizza Business: Telecommunications Is Key To Success

By Anna Phommatham and Luis Galarza,

Does Your Pizza Restaurant Have a Good Telecommunication System In Place?



A recent marketing report from Pizza Hut shows that one of the best elements for a successful pizza business start-up, is having a top notch telecommunication system that is design to help you and your staff take care of your customers.

Now having smart technology to help you communicate more efficiently is key when running a shop which business plan goal is to grow to a top level food service venture. It doesn't matter if you are starting out in a small or big town, you need make sure that every aspect of your line of connectivity with customers is in place and running 100% error free.



You need good connectivity for:

1. Taking orders.
2. Answering questions.
3. Fixing problem with orders.
4. Communicating with delivery staff.
5. Verifying a customer address.
6. Taking online orders.
7. For employees personal use.
8. To take orders by fax.
9. To make orders from vendors.
10. For emergencies.
11. For equipment maintenance and repair.
12. To take multiple orders at the same time.
13. To help multiple clients.
14. A complaint hot line.
15. A voicemail system.
    

I know it sound a little too much. The thing is that a pizza parlor is a fast cash flow business, almost like a McDonald's, which mean you better be ready for it... You don't want to begin selling food with a poor system that can't handle the call traffic.



At the beginning.

Now when you just starting out can have some of the basics of the connectivity system, so your new venture can be ready, just make sure to get high quality service or you will regret it. Here are a few element to begin strong:

1. At least 3 phone lines so you can take care of your customers in a timely fashion.

2. Two phone system that have all 3 lines integrated, so anyone can use the phones as needed.

3. A voicemail to help you manage the daily calls, and closed time inquiries.

4. Another thing you need to have is the right amount of staff to take care of the incoming and outgoing calls.



What About Delivery...

Yes, what about when you decide to offer pizza delivery? In this case you have to choices:

• First, you can hire staff that own a cell-phone, or...
• You can provide a cell-phone to each delivery person.
  

These two choices will depend in your investment budget, and also how you are planning to operate the delivery process. Personally, I recommend you to offer the cell-phones to those that don't own their own one, but have a good driving record and a car in good maintenance. But, is actually better when they have their own phones.

To Your Success,

Anna Phommatham, Restaurant Business Consultant.
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Pizza Business Expo With The Largest Pizza Trade Show In The World

By Anna Phommatham and Luis Galarza,

This Is A Pizza Business Expo You Don't Want To Miss!

Specially if you went to Nascent Food Service Exhibits with Bellissimo Foods at Pizza Expo, the Largest Pizza Trade Show in the World in March last year... This year the next pizza expo will be in Las Vegas on April just visit the Pizza Expo web site to get the schedule for the next trade show or any other upcoming event.

An expo is a great place to learn more about this type of restaurant business. Plus, you don't want to forget all the networking you will be doing there with other restaurant owners, suppliers, franchisees, and food industry leaders.

Hope you can make it to the event...


To Your Success,

Anna Phommatham, Restaurant Business Consultant
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Pizza Business Unique Selling Proposition Marketing That Turn You Into A Celebrity

By Anna Phommatham and Luis Galarza,

A Pizza Business Needs A Great Unique Selling Proposition or USP That Can Make Your Marketing Turn You Into A Restaurant Celebrity... Today I'll Be talking About A Different Type Of USP, One That Doesn't Sell!

In my last blog post I point some of the benefits of having a good USP or unique selling proposition for pizza restaurants and also I told you how to develop a successful marketing message for your new or current pizza business.

The unique selling proposition development code that I gave you last time is a great way to create a strong tagline line that communitcate your best offer to your customers and prospects. But, that code is not the only way or the only type of USP that you can create for a pizza restaurant to turn it into a successful business, there is also those taglines that don't present any type of strong "order now" type of offer, but still can take your business to the next level and even turn you into a local or national celebrity.


How Can You Create A Unique Selling Proposition Or Marketing Message That Can Turn Me Into A Celebrity?

To do this you first need to remember that a USP need to communicate the reason why people should order pizza from your restaurant instead of just calling their local Domino's Pizza or any other competitor you may have... The message in your tagline need to communicate what you can offer different from your competitors or something your business can do:

- Better
- Different
- Appealing

But, to turn your pizza restaurant into a celebrity you need to add a few more thing to your marketing message and business strategy, you actually need to make your pizza company:

- Innovative
- Spectacular
- Incredible

If you can really finish this next phrase maybe you got it... I said maybe, because you need to make sure is true.

"We Provide The World's Only.... "

And then bingo... you're a pizza restaurant celebrity!

For a good example you can said that you provide the city's only 21 inches New York style pizza... well, this is an example because someone already have that unique selling proposition, which made them a New York celebrity. But, shows that it can be done...

Just take a look at the pizza picture on this blog post, yeah that's a pizza with the shape of a guitar. Go to Angelinas Pizza Restaurant web site to see how she turn her small business into a celebrity by selling celebrity named pizzas. And please order me a Paul McCartney while you're there :)


To Your Success,

Anna Phommatham, Restaurant Business Consultant
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Pizza Restaurants Advertising That Does Not Work For Local Stablesment

By Anna Phommatham,

Building A Successful Pizza Restaurant Marketing Campaign It Is Not It's Not Base Only On The Your Strategies... It's Also Base On The Advertising Channel or Method That You Choose!

Yes, that it's completely true specially for pizza restaurant businesses, where choosing the right advertising methods to deliver your marketing message to pizza eating prospects can make or kill your opportunities to generate more orders (takeout or delivery), increase your customer base, and make more money. Also, a bad advertising channel will eat your investment budget without bringing any sales.

Remember that keeping your ROI (Return On Investment) high is what a good restaurant marketing strategy is supposed to do.

Is a saying "Advertising is not expensive, if delivers the result that was plan to."

Here is a list of advertising methods or channels that does not work for a local pizza restaurants:

Offline Marketing

1.- Print Tiny Classified Ads
First let me ask you one question, how many times have you seem a classified ad selling pizza? and how many times have you order a pizza through one of those ads? Well, it does not work... It is one way to generate local leads, brand awareness, and buzz (viral marketing) about your restaurant business using tiny print ads, me and Luis Galarza a marketing consultant did a test with a local pizza restaurant and we got some great results. You will be able to get your hands on this case study in are new book which will be launch next month, don't worry I will be posting an update about the book in future blog posts.

2.- Basic Yellow Pages Directory Listing
This one is very simple... when you go through the local yellow pages looking for any type of service what do you check first? Off course the big or small ads, and then you check the basic listing. Another bad thing is that basic listing will not add your tagline with your USP or Unique Selling Proposition or any other good offer that can make potential pizza buyers your customers.

3.- National Newspaper Ads
It doesn't matter if your ad is a order pulling machine... it will not do any good if the prospects that are seeing your ad can't order from you from across the country. Just keep it local. Don't get me wrong it will work if you own a franchise chain of restaurants like Domino's Pizza.

4.- Magazine Ads
Same as national newspaper ads they only work if you have a big chain of restaurant all over the country. Remember that magazine ads are really expensive, and their readership target a niche or a demography area of a few towns, which is a bad investment of your advertising money.


I also ask Luis Galarza about what type of online advertising methods he does not recommend for pizza restaurants? Bellow is the list he gave me.


Online Marketing

1.- eBay or Any Other Auction Site

2.- Affiliate Program Marketing Through a Network

3.- Free Traffic Exchange

4.- Banner Ads Exchange

5.- Save List Building Tools

6.- Front Page Ads On High Traffic Portals Like Yahoo

For more information about online advertising check Luis Galarza's "Internet Marketing For Beginners Blog"

If you tried other type of pizza restaurant advertising methods or channels that didn't work for you please feel free to share it with us, just post them on the blog post comment area for this article.

Hope this little advice help you get better results from your marketing plan.

Thanks

Anna Phommatham, Restaurant Business Consultant
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Pizza Restaurant With Poor Service

By Anna Phommatham,

Poor Or Bad Service IS The Biggest Mistake That Can Make A Pizza Restaurant Fail Hard On The Ground!

Yes, if you plan to build a long term successful pizza restaurant business you need to know that it doesn't matter how good is the food you offer or how expensive or cheap is your menu prices... What can rip the success path out of a pizza restaurant is poor service!

A restaurant that offers poor or bad service to their customers and visitors will kill their own chances to make big profits and to survive in this thought business industry.

Now what type of poor service is the worst. Well, research has teach us that sometimes slow service can miss by customer eyes, but when it comes to rude service their bad buzz and word of mouth will destroy your pizza business faster than you can say "let's fix it".

So, make sure to implement the best service that you can to keep customers and to let their good word of mouth generate a bigger customer base.

To Your Success,

Anna Phommatham

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