Saturday, January 19, 2008

Pizza Restaurants Advertising That Does Not Work For Local Stablesment

By Anna Phommatham,

Building A Successful Pizza Restaurant Marketing Campaign It Is Not It's Not Base Only On The Your Strategies... It's Also Base On The Advertising Channel or Method That You Choose!

Yes, that it's completely true specially for pizza restaurant businesses, where choosing the right advertising methods to deliver your marketing message to pizza eating prospects can make or kill your opportunities to generate more orders (takeout or delivery), increase your customer base, and make more money. Also, a bad advertising channel will eat your investment budget without bringing any sales.

Remember that keeping your ROI (Return On Investment) high is what a good restaurant marketing strategy is supposed to do.

Is a saying "Advertising is not expensive, if delivers the result that was plan to."

Here is a list of advertising methods or channels that does not work for a local pizza restaurants:

Offline Marketing

1.- Print Tiny Classified Ads
First let me ask you one question, how many times have you seem a classified ad selling pizza? and how many times have you order a pizza through one of those ads? Well, it does not work... It is one way to generate local leads, brand awareness, and buzz (viral marketing) about your restaurant business using tiny print ads, me and Luis Galarza a marketing consultant did a test with a local pizza restaurant and we got some great results. You will be able to get your hands on this case study in are new book which will be launch next month, don't worry I will be posting an update about the book in future blog posts.

2.- Basic Yellow Pages Directory Listing
This one is very simple... when you go through the local yellow pages looking for any type of service what do you check first? Off course the big or small ads, and then you check the basic listing. Another bad thing is that basic listing will not add your tagline with your USP or Unique Selling Proposition or any other good offer that can make potential pizza buyers your customers.

3.- National Newspaper Ads
It doesn't matter if your ad is a order pulling machine... it will not do any good if the prospects that are seeing your ad can't order from you from across the country. Just keep it local. Don't get me wrong it will work if you own a franchise chain of restaurants like Domino's Pizza.

4.- Magazine Ads
Same as national newspaper ads they only work if you have a big chain of restaurant all over the country. Remember that magazine ads are really expensive, and their readership target a niche or a demography area of a few towns, which is a bad investment of your advertising money.

I also ask Luis Galarza about what type of online advertising methods he does not recommend for pizza restaurants? Bellow is the list he gave me.

Online Marketing

1.- eBay or Any Other Auction Site

2.- Affiliate Program Marketing Through a Network

3.- Free Traffic Exchange

4.- Banner Ads Exchange

5.- Save List Building Tools

6.- Front Page Ads On High Traffic Portals Like Yahoo

For more information about online advertising check Luis Galarza's "Internet Marketing For Beginners Blog"

If you tried other type of pizza restaurant advertising methods or channels that didn't work for you please feel free to share it with us, just post them on the blog post comment area for this article.

Hope this little advice help you get better results from your marketing plan.


Anna Phommatham, Restaurant Business Consultant


  1. I think Luis would agree that one thing that does work online is having a good, up to date web site where customers can view your menus, address, and contact information.

    Having a good web site facilitates word of mouth about your specials and upcoming events. People email links to their friends, and when lunch time comes office workers are furiously IMing each other about where to go. A good web site including lets restaurateurs control that interaction.

    SandwichBoard makes it easy for restaurant owners and managers to create and maintain their web sites. We've worked really hard to make managing a restaurant's website with SandwichBoard as easy as writing an email, updating a Facebook profile, or posting to a blog. Restaurant owners and managers can update their menus, events, locations, and news from a web browser without having to learn anything about HTML or web design. The best way to understand SandwichBoard is to see it in action, so please take a look at our introductory video.

  2. I completely with Patrick, having a clean design that is easy to use, and up to date with the pizzeria latest promotions and articles can boost your online pizza sales to the roof!

    Luis Galarza

    Internet Marketing For The Poor!

  3. Thanks fort this wonderful post!!!

  4. I like your post and the way you describe the thing that is quite good and you are absoulrtly right that we are not rely only on the strategies. we need some channel to successful our business. I read all the advertising method. I hope people get out something from your post.

  5. Thanks for sharing your tips. I'm thinking of starting s small pizza business myself. My friends over at the East coast want to start one, too. We're thinking of getting small business loans, since we're not really making this a big pizza restaurant. Just a take-out thing. Some of us even thought of unsecured loans because we're pretty confident that our business will be a hit, and we can pay all the debts in a short time.

  6. Hey, nice site you have here! Keep up the excellent work!
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  7. I have seen your Blog... It’s too informative. There are many posts which are really too Good and very useful.
    Thanks a lot for great work.
    Pizza Equipment

  8. Indeed you can earn alot from online business.

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