Pizza Business Unique Selling Proposition Marketing That Turn You Into A Celebrity

By Anna Phommatham and Luis Galarza,

A Pizza Business Needs A Great Unique Selling Proposition or USP That Can Make Your Marketing Turn You Into A Restaurant Celebrity... Today I'll Be talking About A Different Type Of USP, One That Doesn't Sell!

In my last blog post I point some of the benefits of having a good USP or unique selling proposition for pizza restaurants and also I told you how to develop a successful marketing message for your new or current pizza business.

The unique selling proposition development code that I gave you last time is a great way to create a strong tagline line that communitcate your best offer to your customers and prospects. But, that code is not the only way or the only type of USP that you can create for a pizza restaurant to turn it into a successful business, there is also those taglines that don't present any type of strong "order now" type of offer, but still can take your business to the next level and even turn you into a local or national celebrity.


How Can You Create A Unique Selling Proposition Or Marketing Message That Can Turn Me Into A Celebrity?

To do this you first need to remember that a USP need to communicate the reason why people should order pizza from your restaurant instead of just calling their local Domino's Pizza or any other competitor you may have... The message in your tagline need to communicate what you can offer different from your competitors or something your business can do:

- Better
- Different
- Appealing

But, to turn your pizza restaurant into a celebrity you need to add a few more thing to your marketing message and business strategy, you actually need to make your pizza company:

- Innovative
- Spectacular
- Incredible

If you can really finish this next phrase maybe you got it... I said maybe, because you need to make sure is true.

"We Provide The World's Only.... "

And then bingo... you're a pizza restaurant celebrity!

For a good example you can said that you provide the city's only 21 inches New York style pizza... well, this is an example because someone already have that unique selling proposition, which made them a New York celebrity. But, shows that it can be done...

Just take a look at the pizza picture on this blog post, yeah that's a pizza with the shape of a guitar. Go to Angelinas Pizza Restaurant web site to see how she turn her small business into a celebrity by selling celebrity named pizzas. And please order me a Paul McCartney while you're there :)


To Your Success,

Anna Phommatham, Restaurant Business Consultant
.

USP or Unique Selling Proposition For A Pizza Restaurants

By Anna Phommatham,

Did You Know That An USP or Unique Selling Proposition Was The Single Most Powerful Tactic Use By Some New Pizza Restaurant Owners Long Time Ago, Which Turn Them Into The Most Pizza Franchise That It Is Today... Yes, The Name Is Domino's Pizza!

I started this article with a successful life example of the power of a good USP (Unique Selling Proposition Or Message), because I wanted you to understand that this single marketing strategy can turn your new pizza business into a instant success... And that's what every new restaurateur dream of, a successful business that can generate a good steady income for years to come.

Domino's Pizza unique selling proposition or message was "We Deliver Your Pizza In 30 Minutes Or Is Free". What a strong USP, don't you think? But, can you learn anything about how to create or brainstorm a powerful USP or USM for your pizza restaurant that can turn you into the next super hero in your market. Of course, read that tagline again and see if you find the next qualities:

- It's simple
- It's direct
- It's Clear
- Targets a Problem
- Has a hook or unique offer

Most businesses or restaurants don't have a USP with all this ingredients, they usually have only the first 3, but that doesn't mean their unique selling proposition is not good. Some times you need to make it stand out by using better copywriting or headlines techniques and point your best selling benefit to your prospects.

If you want to build a powerful USP make sure you add this ingredients into the your marketing tagline recipe, you never know... you can hit the instant success button for your pizza business.

So, how can you come out with a strong unique selling proposition for your restaurant tag line?

Start by checking out your competition, tagline or slogan, see if they are using a good UPS, ask people what they think about their pizza and their service, ask what will be the local pizza restaurants are missing, and what will be the best solution to those problems. Asking is a very powerful research tool that can give you insides about what your target market really want.

Also, pay close attention to the big players in town's offers, coupons, prices, delivery time, and their advertisement.

Then analyze that information and look for your positioning in the market by offering something different or better, like:

- Lower prices
- Better Discounts
- Reward Program
- Faster Service
- Quality Customer Service
- A Good Guaranty
- Several payment options
- Many order channels
- Give Something For Free
- Etc.

Well, you get the point... so, first research your competitors offers and then follow the unique selling proposition or message points that I talked about at the beginning of this blog post.

To Your Success,

Anna Phommatham, Restaurant Business Consultant
.