Sunday, March 4, 2012

How Frank Pepe Started in the Pizza Business [Video]

In this video you gonna learn how Frank Pepe started a very successful pizza business in New Heaven called Pepe's Pizzeria, now own by his grand son Gary Bimonte. In this interview host by the guys from Pizza Therapy, the authors of one of the best recipes digital books on the market, Gary explains how his grandfather took the entrepreneurship road to start his own restaurant, which makes this a good case study for everyone wanting to invest in their own shop.

 Here is the interview:

Video by:

I hope this quick interview give you some motivation to go right ahead and start and market your own pizzeria.

To your delicious success,

Luis Galarza and Anna Phommatham.
Web Marketing Training.


Friday, February 10, 2012

Facebook Marketing Excellent For Your Pizza Business [Chart-Infographic]

Why I said that Facebook marketing is great for promoting your pizza business? Well, the numbers don't lie... Right now in Facebook the pizza term is the number one most popular topic in the food and beverage category, which is great for restaurateurs in this niche. In fact, the term is the first, third and sixth spot of the statistic results.

As an entrepreneur in the food industry you need to understand that the web is already the number one medium for consumers of all kinds to look for that they like, and crowd-sourcing have become the best source of word-of-mouth advertising. This facts is telling you how imperative it is for you to have a presence on the web but in place where your audience is... And those places are social network sites like Facebook, Twitter, Google+, etc., so even if you don't want to social media marketing is a must.

I know that it takes time to manage social profiles and pages but you have to try to use it or outsource it before your competitor does!

Here is the chart/infographic with the statistics results:

Pizza is number one term in Facebook!

I really hope this charts will inspire you to take action and include Facebook in your pizza restaurant marketing plan.

Yours truly,

Luis Galarza.
Free Web Marketing Specialist.


Sunday, August 28, 2011

How To Read A Credit Card Statement For Your Pizza Restaurant

Here is a quick informational video that will teach new pizza restaurant business owners how to read a credit card processing statement for your stablishment. We know that sometimes new start-ups don't have all the time to get through the instruction manuals on how to use their credit card machines or processing center the right way, and we all know that this statements can be very tricky to understand.

Well, this short video tutorial will help you understand this forms and you can also use the advice to train your employees to and family members to do the same.

Here is the video:

I hope the lesson was clear enough for you, make sure to watch it as many times as you need to get the advice right.

To your success,

Anna Phommatham and Luis Galarza.
Business and Marketing Specialists.


How To Use Flyers As A Pizza Restaurant Marketing Tool

By Anna Phommatham and Luis Galarza.

Promote your pizza restaurant strategic flyers is a form of advertising that is able to generate incredible sales if is use right. The reason is that most of the pizzerias use their menus or coupons as a basis for their leaflets, which virtually guarantees that the leaflet will be kept on hand. While most large chains have developed their leaflets of professionals and individuals in their "brand", there are pizza flyers free templates, which are made easily online for your pizzeria without a lot of time and effort.

Double Goal Pizza Flyers.

It is customary to serve large pizza used for a dual purpose as a Flyer and two punches pizza marketing box. If you use the exact same model, which allows considerable savings and also offers twice the power of advertising. Guests receive a brochure when they order a pizza and they receive a mailing, newspaper, as an insert in a door-hanger bag or any other way to distribute it. The more you get your name out there with a pizza flyer, the easier it is to generate crazy revenue.

Professional models - easily adaptable.

Free Pizza Flyer models usually have pre-designed by professional graphic designers. You are in formats that generate guaranteed and print a beautiful appearance, and help increase sales to be created. Although the model itself is pre-formatted, there is much room for adjustments. Some pizza restaurants choose to use the menus, while others opt for special offers and coupons. In both cases, this model brochure with the principles of effective marketing has been designed so that you can be sure it will draw a response from consumers.

With models, "Trade Secret."

You will notice that it may impose certain locations on the flyer, where the graphic can be inserted and other places where you can add your own text or change the existing text. The reason for this is that graphic designers know that the layout is the most important aspect of a brochure. The graphics are strategically located because there consumers tend to look first. You'll also notice that your choice of fonts may be limited. Flyers who are crazy for sloppy and unprofessional police. A sample flyer was left by a professional is expected following "tricks of the trade" to the maximum response of consumers to achieve with minimal effort on your part.

Whether you money by using a model of pre-or just for a quick way to save a turnover crazy, Pizza Flyer line models are available and easy fit. Although the layout remains intact, you can add your own logo, use photos of your best-selling menu items, promotions and coupons and add contact information or business hours as needed. Pizza flyers, the marketing experts and graphic designers are created generate certain revenues amazing because they were designed on the basis of successful marketing campaigns.

Note: Learn how to use local online marketing strategies to increase your leads and sales call our voicemail system and request a call back at 978-425-1422.

To your success,

Anna and Luis,
Business and Marketing Specialists.

Tuesday, June 23, 2009

Starting Pizza Business: Telecommunications Is Key To Success

By Anna Phommatham and Luis Galarza,

Does Your Pizza Restaurant Have a Good Telecommunication System In Place?

A recent marketing report from Pizza Hut shows that one of the best elements for a successful pizza business start-up, is having a top notch telecommunication system that is design to help you and your staff take care of your customers.

Now having smart technology to help you communicate more efficiently is key when running a shop which business plan goal is to grow to a top level food service venture. It doesn't matter if you are starting out in a small or big town, you need make sure that every aspect of your line of connectivity with customers is in place and running 100% error free.

You need good connectivity for:

  1. Taking orders.
  2. Answering questions.
  3. Fixing problem with orders.
  4. Communicating with delivery staff.
  5. Verifying a customer address.
  6. Taking online orders.
  7. For employees personal use.
  8. To take orders by fax.
  9. To make orders from vendors.
  10. For emergencies.
  11. For equipment maintenance and repair.
  12. To take multiple orders at the same time.
  13. To help multiple clients.
  14. A complaint hot line.
  15. A voicemail system.

I know it sound a little too much. The thing is that a pizza parlor is a fast cash flow business, almost like a McDonald's, which mean you better be ready for it... You don't want to begin selling food with a poor system that can't handle the call traffic.

At the beginning.

Now when you just starting out can have some of the basics of the connectivity system, so your new venture can be ready, just make sure to get high quality service or you will regret it. Here are a few element to begin strong:

1. At least 3 phone lines so you can take care of your customers in a timely fashion.

2. Two phone system that have all 3 lines integrated, so anyone can use the phones as needed.

3. A voicemail to help you manage the daily calls, and closed time inquiries.

4. Another thing you need to have is the right amount of staff to take care of the incoming and outgoing calls.

What About Delivery...

Yes, what about when you decide to offer pizza delivery? In this case you have to choices:
  • First, you can hire staff that own a cell-phone, or...
  • You can provide a cell-phone to each delivery person.

These two choices will depend in your investment budget, and also how you are planning to operate the delivery process. Personally, I recommend you to offer the cell-phones to those that don't own their own one, but have a good driving record and a car in good maintenance. But, is actually better when they have their own phones.

To Your Success,

Anna Phommatham, Restaurant Business Consultant.

Tuesday, March 4, 2008

Starting a Pizza Business or Pizzeria With Or Without Experience

By Anna Phommatham and Luis Galarza,

Do You Really Need Experience When Starting A Pizza Business or Pizzeria? Well The Answer Is Yes and No!

When I open my first restaurant in the area of Fitchburg MA, back in 1999 I didn't know nothing about the restaurant business, I had good business sense and a big entrepreneur's mind... I was successful in every business I got into. So, I apply everything I learn about business and marketing in the new restaurant and turn it into a success.

So, what's the real answer for question? Do you or do you not really need experience to start a pizza restaurant business or pizzeria?

Yes, if...

Yes, you need experience about the pizza business environment, if you don't have strong knowledge about business planning or management, and marketing. Opening a pizza restaurant requires you to learn about building floor planning, licensing, permits, and food health issues. But, don't worry, you can get all this information at your local license commissioner office in your town's city hall. They will give you a list of everything you need to open a legal restaurant in your town.

Also, as you know, you will need to know how to cook pizza, and have good customer relationship skills.

No, if...

No, you don't need experience in working in a pizza restaurant business, if you have some basic business and marketing skills. Or if you have enough investment capitol to hire experience people to run your restaurant business. And like all business you would like to become successful. It all starts with your will power too want to succeed. You need know how to go from dreamers to entrepreneurs mind.

So, learn as much as you can before starting a pizza business or find good people to run the restaurant for you.

To Your Success,

Anna Phommatham, Restaurant Business Consultant

Saturday, February 9, 2008

Pizza Business Expo With The Largest Pizza Trade Show In The World

By Anna Phommatham and Luis Galarza,

This Is A Pizza Business Expo You Don't Want To Miss!

Specially if you went to Nascent Food Service Exhibits with Bellissimo Foods at Pizza Expo, the Largest Pizza Trade Show in the World in March last year... This year the next pizza expo will be in Las Vegas on April just visit the Pizza Expo web site to get the schedule for the next trade show or any other upcoming event.

An expo is a great place to learn more about this type of restaurant business. Plus, you don't want to forget all the networking you will be doing there with other restaurant owners, suppliers, franchisees, and food industry leaders.

Hope you can make it to the event...

To Your Success,

Anna Phommatham, Restaurant Business Consultant
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