How To Read A Credit Card Statement For Your Pizza Restaurant

Here is a quick informational video that will teach new pizza restaurant business owners how to read a credit card processing statement for your stablishment. We know that sometimes new start-ups don't have all the time to get through the instruction manuals on how to use their credit card machines or processing center the right way, and we all know that this statements can be very tricky to understand.

Well, this short video tutorial will help you understand this forms and you can also use the advice to train your employees to and family members to do the same.

Here is the video:



I hope the lesson was clear enough for you, make sure to watch it as many times as you need to get the advice right.

To your success,

Anna Phommatham and Luis Galarza.
Business and Marketing Specialists.

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How To Use Flyers As A Pizza Restaurant Marketing Tool

By Anna Phommatham and Luis Galarza.

Promote your pizza restaurant strategic flyers is a form of advertising that is able to generate incredible sales if is use right. The reason is that most of the pizzerias use their menus or coupons as a basis for their leaflets, which virtually guarantees that the leaflet will be kept on hand. While most large chains have developed their leaflets of professionals and individuals in their "brand", there are pizza flyers free templates, which are made easily online for your pizzeria without a lot of time and effort.

Double Goal Pizza Flyers.

It is customary to serve large pizza used for a dual purpose as a Flyer and two punches pizza marketing box. If you use the exact same model, which allows considerable savings and also offers twice the power of advertising. Guests receive a brochure when they order a pizza and they receive a mailing, newspaper, as an insert in a door-hanger bag or any other way to distribute it. The more you get your name out there with a pizza flyer, the easier it is to generate crazy revenue.

Professional models - easily adaptable.

Free Pizza Flyer models usually have pre-designed by professional graphic designers. You are in formats that generate guaranteed and print a beautiful appearance, and help increase sales to be created. Although the model itself is pre-formatted, there is much room for adjustments. Some pizza restaurants choose to use the menus, while others opt for special offers and coupons. In both cases, this model brochure with the principles of effective marketing has been designed so that you can be sure it will draw a response from consumers.

With models, "Trade Secret."

You will notice that it may impose certain locations on the flyer, where the graphic can be inserted and other places where you can add your own text or change the existing text. The reason for this is that graphic designers know that the layout is the most important aspect of a brochure. The graphics are strategically located because there consumers tend to look first. You'll also notice that your choice of fonts may be limited. Flyers who are crazy for sloppy and unprofessional police. A sample flyer was left by a professional is expected following "tricks of the trade" to the maximum response of consumers to achieve with minimal effort on your part.

Whether you money by using a model of pre-or just for a quick way to save a turnover crazy, Pizza Flyer line models are available and easy fit. Although the layout remains intact, you can add your own logo, use photos of your best-selling menu items, promotions and coupons and add contact information or business hours as needed. Pizza flyers, the marketing experts and graphic designers are created generate certain revenues amazing because they were designed on the basis of successful marketing campaigns.

Note: Learn how to use local online marketing strategies to increase your leads and sales call our voicemail system and request a call back at 978-425-1422.

To your success,

Anna and Luis,

Business and Marketing Specialists.

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Starting Pizza Business: Telecommunications Is Key To Success

By Anna Phommatham and Luis Galarza,

Does Your Pizza Restaurant Have a Good Telecommunication System In Place?



A recent marketing report from Pizza Hut shows that one of the best elements for a successful pizza business start-up, is having a top notch telecommunication system that is design to help you and your staff take care of your customers.

Now having smart technology to help you communicate more efficiently is key when running a shop which business plan goal is to grow to a top level food service venture. It doesn't matter if you are starting out in a small or big town, you need make sure that every aspect of your line of connectivity with customers is in place and running 100% error free.



You need good connectivity for:

1. Taking orders.
2. Answering questions.
3. Fixing problem with orders.
4. Communicating with delivery staff.
5. Verifying a customer address.
6. Taking online orders.
7. For employees personal use.
8. To take orders by fax.
9. To make orders from vendors.
10. For emergencies.
11. For equipment maintenance and repair.
12. To take multiple orders at the same time.
13. To help multiple clients.
14. A complaint hot line.
15. A voicemail system.
    

I know it sound a little too much. The thing is that a pizza parlor is a fast cash flow business, almost like a McDonald's, which mean you better be ready for it... You don't want to begin selling food with a poor system that can't handle the call traffic.



At the beginning.

Now when you just starting out can have some of the basics of the connectivity system, so your new venture can be ready, just make sure to get high quality service or you will regret it. Here are a few element to begin strong:

1. At least 3 phone lines so you can take care of your customers in a timely fashion.

2. Two phone system that have all 3 lines integrated, so anyone can use the phones as needed.

3. A voicemail to help you manage the daily calls, and closed time inquiries.

4. Another thing you need to have is the right amount of staff to take care of the incoming and outgoing calls.



What About Delivery...

Yes, what about when you decide to offer pizza delivery? In this case you have to choices:

• First, you can hire staff that own a cell-phone, or...
• You can provide a cell-phone to each delivery person.
  

These two choices will depend in your investment budget, and also how you are planning to operate the delivery process. Personally, I recommend you to offer the cell-phones to those that don't own their own one, but have a good driving record and a car in good maintenance. But, is actually better when they have their own phones.

To Your Success,

Anna Phommatham, Restaurant Business Consultant.
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Starting a Pizza Business or Pizzeria With Or Without Experience

By Anna Phommatham and Luis Galarza,

Do You Really Need Experience When Starting A Pizza Business or Pizzeria? Well The Answer Is Yes and No!

When I open my first restaurant in the area of Fitchburg MA, back in 1999 I didn't know nothing about the restaurant business, I had good business sense and a big entrepreneur's mind... I was successful in every business I got into. So, I apply everything I learn about business and marketing in the new restaurant and turn it into a success.

So, what's the real answer for question? Do you or do you not really need experience to start a pizza restaurant business or pizzeria?

Yes, if...

Yes, you need experience about the pizza business environment, if you don't have strong knowledge about business planning or management, and marketing. Opening a pizza restaurant requires you to learn about building floor planning, licensing, permits, and food health issues. But, don't worry, you can get all this information at your local license commissioner office in your town's city hall. They will give you a list of everything you need to open a legal restaurant in your town.

Also, as you know, you will need to know how to cook pizza, and have good customer relationship skills.


No, if...

No, you don't need experience in working in a pizza restaurant business, if you have some basic business and marketing skills. Or if you have enough investment capitol to hire experience people to run your restaurant business. And like all business you would like to become successful. It all starts with your will power too want to succeed. You need know how to go from dreamers to entrepreneurs mind.

So, learn as much as you can before starting a pizza business or find good people to run the restaurant for you.

To Your Success,

Anna Phommatham, Restaurant Business Consultant
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Pizza Business Expo With The Largest Pizza Trade Show In The World

By Anna Phommatham and Luis Galarza,

This Is A Pizza Business Expo You Don't Want To Miss!

Specially if you went to Nascent Food Service Exhibits with Bellissimo Foods at Pizza Expo, the Largest Pizza Trade Show in the World in March last year... This year the next pizza expo will be in Las Vegas on April just visit the Pizza Expo web site to get the schedule for the next trade show or any other upcoming event.

An expo is a great place to learn more about this type of restaurant business. Plus, you don't want to forget all the networking you will be doing there with other restaurant owners, suppliers, franchisees, and food industry leaders.

Hope you can make it to the event...


To Your Success,

Anna Phommatham, Restaurant Business Consultant
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Pizza Business Unique Selling Proposition Marketing That Turn You Into A Celebrity

By Anna Phommatham and Luis Galarza,

A Pizza Business Needs A Great Unique Selling Proposition or USP That Can Make Your Marketing Turn You Into A Restaurant Celebrity... Today I'll Be talking About A Different Type Of USP, One That Doesn't Sell!

In my last blog post I point some of the benefits of having a good USP or unique selling proposition for pizza restaurants and also I told you how to develop a successful marketing message for your new or current pizza business.

The unique selling proposition development code that I gave you last time is a great way to create a strong tagline line that communitcate your best offer to your customers and prospects. But, that code is not the only way or the only type of USP that you can create for a pizza restaurant to turn it into a successful business, there is also those taglines that don't present any type of strong "order now" type of offer, but still can take your business to the next level and even turn you into a local or national celebrity.


How Can You Create A Unique Selling Proposition Or Marketing Message That Can Turn Me Into A Celebrity?

To do this you first need to remember that a USP need to communicate the reason why people should order pizza from your restaurant instead of just calling their local Domino's Pizza or any other competitor you may have... The message in your tagline need to communicate what you can offer different from your competitors or something your business can do:

- Better
- Different
- Appealing

But, to turn your pizza restaurant into a celebrity you need to add a few more thing to your marketing message and business strategy, you actually need to make your pizza company:

- Innovative
- Spectacular
- Incredible

If you can really finish this next phrase maybe you got it... I said maybe, because you need to make sure is true.

"We Provide The World's Only.... "

And then bingo... you're a pizza restaurant celebrity!

For a good example you can said that you provide the city's only 21 inches New York style pizza... well, this is an example because someone already have that unique selling proposition, which made them a New York celebrity. But, shows that it can be done...

Just take a look at the pizza picture on this blog post, yeah that's a pizza with the shape of a guitar. Go to Angelinas Pizza Restaurant web site to see how she turn her small business into a celebrity by selling celebrity named pizzas. And please order me a Paul McCartney while you're there :)


To Your Success,

Anna Phommatham, Restaurant Business Consultant
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USP or Unique Selling Proposition For A Pizza Restaurants

By Anna Phommatham,

Did You Know That An USP or Unique Selling Proposition Was The Single Most Powerful Tactic Use By Some New Pizza Restaurant Owners Long Time Ago, Which Turn Them Into The Most Pizza Franchise That It Is Today... Yes, The Name Is Domino's Pizza!

I started this article with a successful life example of the power of a good USP (Unique Selling Proposition Or Message), because I wanted you to understand that this single marketing strategy can turn your new pizza business into a instant success... And that's what every new restaurateur dream of, a successful business that can generate a good steady income for years to come.

Domino's Pizza unique selling proposition or message was "We Deliver Your Pizza In 30 Minutes Or Is Free". What a strong USP, don't you think? But, can you learn anything about how to create or brainstorm a powerful USP or USM for your pizza restaurant that can turn you into the next super hero in your market. Of course, read that tagline again and see if you find the next qualities:

- It's simple
- It's direct
- It's Clear
- Targets a Problem
- Has a hook or unique offer

Most businesses or restaurants don't have a USP with all this ingredients, they usually have only the first 3, but that doesn't mean their unique selling proposition is not good. Some times you need to make it stand out by using better copywriting or headlines techniques and point your best selling benefit to your prospects.

If you want to build a powerful USP make sure you add this ingredients into the your marketing tagline recipe, you never know... you can hit the instant success button for your pizza business.

So, how can you come out with a strong unique selling proposition for your restaurant tag line?

Start by checking out your competition, tagline or slogan, see if they are using a good UPS, ask people what they think about their pizza and their service, ask what will be the local pizza restaurants are missing, and what will be the best solution to those problems. Asking is a very powerful research tool that can give you insides about what your target market really want.

Also, pay close attention to the big players in town's offers, coupons, prices, delivery time, and their advertisement.

Then analyze that information and look for your positioning in the market by offering something different or better, like:

- Lower prices
- Better Discounts
- Reward Program
- Faster Service
- Quality Customer Service
- A Good Guaranty
- Several payment options
- Many order channels
- Give Something For Free
- Etc.

Well, you get the point... so, first research your competitors offers and then follow the unique selling proposition or message points that I talked about at the beginning of this blog post.

To Your Success,

Anna Phommatham, Restaurant Business Consultant
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