How Frank Pepe Started in the Pizza Business [Video]

In this video you gonna learn how Frank Pepe started a very successful pizza business in New Heaven called Pepe's Pizzeria, now own by his grand son Gary Bimonte. In this interview host by the guys from Pizza Therapy, the authors of one of the best recipes digital books on the market, Gary explains how his grandfather took the entrepreneurship road to start his own restaurant, which makes this a good case study for everyone wanting to invest in their own shop.

 Here is the interview:



Video by: PizzaTherapy.com.

I hope this quick interview give you some motivation to go right ahead and start and market your own pizzeria.

To your delicious success,

Luis Galarza and Anna Phommatham.
Web Marketing Training.

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Facebook Marketing Excellent For Your Pizza Business [Chart-Infographic]

Why I said that Facebook marketing is great for promoting your pizza business? Well, the numbers don't lie... Right now in Facebook the pizza term is the number one most popular topic in the food and beverage category, which is great for restaurateurs in this niche. In fact, the term is the first, third and sixth spot of the statistic results.

As an entrepreneur in the food industry you need to understand that the web is already the number one medium for consumers of all kinds to look for that they like, and crowd-sourcing have become the best source of word-of-mouth advertising. This facts is telling you how imperative it is for you to have a presence on the web but in place where your audience is... And those places are social network sites like Facebook, Twitter, Google+, etc., so even if you don't want to social media marketing is a must.

I know that it takes time to manage social profiles and pages but you have to try to use it or outsource it before your competitor does!

Here is the chart/infographic with the statistics results:

Pizza is number one term in Facebook!

I really hope this charts will inspire you to take action and include Facebook in your pizza restaurant marketing plan.

Yours truly,

Luis Galarza.
Free Web Marketing Specialist.

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How To Read A Credit Card Statement For Your Pizza Restaurant

Here is a quick informational video that will teach new pizza restaurant business owners how to read a credit card processing statement for your stablishment. We know that sometimes new start-ups don't have all the time to get through the instruction manuals on how to use their credit card machines or processing center the right way, and we all know that this statements can be very tricky to understand.

Well, this short video tutorial will help you understand this forms and you can also use the advice to train your employees to and family members to do the same.

Here is the video:



I hope the lesson was clear enough for you, make sure to watch it as many times as you need to get the advice right.

To your success,

Anna Phommatham and Luis Galarza.
Business and Marketing Specialists.

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Starting Pizza Business: Telecommunications Is Key To Success

By Anna Phommatham and Luis Galarza,

Does Your Pizza Restaurant Have a Good Telecommunication System In Place?



A recent marketing report from Pizza Hut shows that one of the best elements for a successful pizza business start-up, is having a top notch telecommunication system that is design to help you and your staff take care of your customers.

Now having smart technology to help you communicate more efficiently is key when running a shop which business plan goal is to grow to a top level food service venture. It doesn't matter if you are starting out in a small or big town, you need make sure that every aspect of your line of connectivity with customers is in place and running 100% error free.



You need good connectivity for:

1. Taking orders.
2. Answering questions.
3. Fixing problem with orders.
4. Communicating with delivery staff.
5. Verifying a customer address.
6. Taking online orders.
7. For employees personal use.
8. To take orders by fax.
9. To make orders from vendors.
10. For emergencies.
11. For equipment maintenance and repair.
12. To take multiple orders at the same time.
13. To help multiple clients.
14. A complaint hot line.
15. A voicemail system.
    

I know it sound a little too much. The thing is that a pizza parlor is a fast cash flow business, almost like a McDonald's, which mean you better be ready for it... You don't want to begin selling food with a poor system that can't handle the call traffic.



At the beginning.

Now when you just starting out can have some of the basics of the connectivity system, so your new venture can be ready, just make sure to get high quality service or you will regret it. Here are a few element to begin strong:

1. At least 3 phone lines so you can take care of your customers in a timely fashion.

2. Two phone system that have all 3 lines integrated, so anyone can use the phones as needed.

3. A voicemail to help you manage the daily calls, and closed time inquiries.

4. Another thing you need to have is the right amount of staff to take care of the incoming and outgoing calls.



What About Delivery...

Yes, what about when you decide to offer pizza delivery? In this case you have to choices:

• First, you can hire staff that own a cell-phone, or...
• You can provide a cell-phone to each delivery person.
  

These two choices will depend in your investment budget, and also how you are planning to operate the delivery process. Personally, I recommend you to offer the cell-phones to those that don't own their own one, but have a good driving record and a car in good maintenance. But, is actually better when they have their own phones.

To Your Success,

Anna Phommatham, Restaurant Business Consultant.
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