Facebook Marketing Excellent For Your Pizza Business [Chart-Infographic]

Why I said that Facebook marketing is great for promoting your pizza business? Well, the numbers don't lie... Right now in Facebook the pizza term is the number one most popular topic in the food and beverage category, which is great for restaurateurs in this niche. In fact, the term is the first, third and sixth spot of the statistic results.

As an entrepreneur in the food industry you need to understand that the web is already the number one medium for consumers of all kinds to look for that they like, and crowd-sourcing have become the best source of word-of-mouth advertising. This facts is telling you how imperative it is for you to have a presence on the web but in place where your audience is... And those places are social network sites like Facebook, Twitter, Google+, etc., so even if you don't want to social media marketing is a must.

I know that it takes time to manage social profiles and pages but you have to try to use it or outsource it before your competitor does!

Here is the chart/infographic with the statistics results:

Pizza is number one term in Facebook!

I really hope this charts will inspire you to take action and include Facebook in your pizza restaurant marketing plan.

Yours truly,

Luis Galarza.
Free Web Marketing Specialist.

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Pizza Business Unique Selling Proposition Marketing That Turn You Into A Celebrity

By Anna Phommatham and Luis Galarza,

A Pizza Business Needs A Great Unique Selling Proposition or USP That Can Make Your Marketing Turn You Into A Restaurant Celebrity... Today I'll Be talking About A Different Type Of USP, One That Doesn't Sell!

In my last blog post I point some of the benefits of having a good USP or unique selling proposition for pizza restaurants and also I told you how to develop a successful marketing message for your new or current pizza business.

The unique selling proposition development code that I gave you last time is a great way to create a strong tagline line that communitcate your best offer to your customers and prospects. But, that code is not the only way or the only type of USP that you can create for a pizza restaurant to turn it into a successful business, there is also those taglines that don't present any type of strong "order now" type of offer, but still can take your business to the next level and even turn you into a local or national celebrity.


How Can You Create A Unique Selling Proposition Or Marketing Message That Can Turn Me Into A Celebrity?

To do this you first need to remember that a USP need to communicate the reason why people should order pizza from your restaurant instead of just calling their local Domino's Pizza or any other competitor you may have... The message in your tagline need to communicate what you can offer different from your competitors or something your business can do:

- Better
- Different
- Appealing

But, to turn your pizza restaurant into a celebrity you need to add a few more thing to your marketing message and business strategy, you actually need to make your pizza company:

- Innovative
- Spectacular
- Incredible

If you can really finish this next phrase maybe you got it... I said maybe, because you need to make sure is true.

"We Provide The World's Only.... "

And then bingo... you're a pizza restaurant celebrity!

For a good example you can said that you provide the city's only 21 inches New York style pizza... well, this is an example because someone already have that unique selling proposition, which made them a New York celebrity. But, shows that it can be done...

Just take a look at the pizza picture on this blog post, yeah that's a pizza with the shape of a guitar. Go to Angelinas Pizza Restaurant web site to see how she turn her small business into a celebrity by selling celebrity named pizzas. And please order me a Paul McCartney while you're there :)


To Your Success,

Anna Phommatham, Restaurant Business Consultant
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