Sunday, March 4, 2012
In this video you gonna learn how Frank Pepe started a very successful pizza business in New Heaven called Pepe's Pizzeria, now own by his grand son Gary Bimonte. In this interview host by the guys from Pizza Therapy, the authors of one of the best recipes digital books on the market, Gary explains how his grandfather took the entrepreneurship road to start his own restaurant, which makes this a good case study for everyone wanting to invest in their own shop.
Here is the interview:
Video by: PizzaTherapy.com.
I hope this quick interview give you some motivation to go right ahead and start and market your own pizzeria.
To your delicious success,
Luis Galarza and Anna Phommatham.
Web Marketing Training.
Friday, February 10, 2012
Why I said that Facebook marketing is great for promoting your pizza business? Well, the numbers don't lie... Right now in Facebook the pizza term is the number one most popular topic in the food and beverage category, which is great for restaurateurs in this niche. In fact, the term is the first, third and sixth spot of the statistic results.
As an entrepreneur in the food industry you need to understand that the web is already the number one medium for consumers of all kinds to look for that they like, and crowd-sourcing have become the best source of word-of-mouth advertising. This facts is telling you how imperative it is for you to have a presence on the web but in place where your audience is... And those places are social network sites like Facebook, Twitter, Google+, etc., so even if you don't want to social media marketing is a must.
I know that it takes time to manage social profiles and pages but you have to try to use it or outsource it before your competitor does!
Here is the chart/infographic with the statistics results:
|Pizza is number one term in Facebook!|
I really hope this charts will inspire you to take action and include Facebook in your pizza restaurant marketing plan.
Free Web Marketing Specialist.