Saturday, February 9, 2008

Pizza Business Unique Selling Proposition Marketing That Turn You Into A Celebrity

By Anna Phommatham and Luis Galarza,

A Pizza Business Needs A Great Unique Selling Proposition or USP That Can Make Your Marketing Turn You Into A Restaurant Celebrity... Today I'll Be talking About A Different Type Of USP, One That Doesn't Sell!

In my last blog post I point some of the benefits of having a good USP or unique selling proposition for pizza restaurants and also I told you how to develop a successful marketing message for your new or current pizza business.

The unique selling proposition development code that I gave you last time is a great way to create a strong tagline line that communitcate your best offer to your customers and prospects. But, that code is not the only way or the only type of USP that you can create for a pizza restaurant to turn it into a successful business, there is also those taglines that don't present any type of strong "order now" type of offer, but still can take your business to the next level and even turn you into a local or national celebrity.

How Can You Create A Unique Selling Proposition Or Marketing Message That Can Turn Me Into A Celebrity?

To do this you first need to remember that a USP need to communicate the reason why people should order pizza from your restaurant instead of just calling their local Domino's Pizza or any other competitor you may have... The message in your tagline need to communicate what you can offer different from your competitors or something your business can do:

- Better
- Different
- Appealing

But, to turn your pizza restaurant into a celebrity you need to add a few more thing to your marketing message and business strategy, you actually need to make your pizza company:

- Innovative
- Spectacular
- Incredible

If you can really finish this next phrase maybe you got it... I said maybe, because you need to make sure is true.

"We Provide The World's Only.... "

And then bingo... you're a pizza restaurant celebrity!

For a good example you can said that you provide the city's only 21 inches New York style pizza... well, this is an example because someone already have that unique selling proposition, which made them a New York celebrity. But, shows that it can be done...

Just take a look at the pizza picture on this blog post, yeah that's a pizza with the shape of a guitar. Go to Angelinas Pizza Restaurant web site to see how she turn her small business into a celebrity by selling celebrity named pizzas. And please order me a Paul McCartney while you're there :)

To Your Success,

Anna Phommatham, Restaurant Business Consultant


  1. Official site of Domino's Pizza delivery chain, which offers thin crust, deep dish, and hand tossed pizzas with a variety of side items and beverages. Site includes Domino's Pizza store locator, online menu, and coupons.

  2. Usually, foods are the main priority of most people. So I think a pizza business is a good idea! If I'll open a new business, that would be a pizza parlor. Maybe I'll get capital from business cash advance loans. My mom did the same thing when she opened her cake shop last 2009. She got her money from merchant cash advances loan.

  3. i prepared pizza in my home and then The results were delicious, the crust was healthy...and the technique outlined in the book is far simpler than any other bread making technique I have seen. I changed some of the methods because I do not own a pizza peel. Pizza Equipment

  4. thank you bro, Prasen here from

  5. Greenbox Capital is your access to working capital now. Get approved for up to $250,000 cash. New businesses in operation at least 6 months with minimum $7,500 average monthly revenue over each of the past 3 months can qualify. Low credit scores, liens and bankruptcy OK. Working capital loans


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